Use a white paper to nudge BOFU leads to conversion. Engage a buyer persona from your buyer-group based on their problem+solution awareness. Drive the big WHY of your offering home or juxtapose your product against competitors’, detailing how it’s different/better. I’ll use my discovery process to study your brand positioning, interview internal SMEs and research the web to create a direction and purpose for the WP. White papers ultimately make sales easier. White Paper/E-book Samples
Show MOFU leads you’ve done it before and can do it again. Tell succinct customer stories that center
your customer as the hero and detail your process and solution as a means to an end. Use case studies to powerfully persuade prospects. I conduct case study interviews that bring out the challenge, the proposition, and the victory for the hero (your customer) and tells in a by-the-way manner how you helped them achieve that victory.
Case Study Samples
Understanding your buyer group + positioning your business = a compelling website copy. Use conversational language to validate your audience’s pains and show them how you can eliminate them. Cut down jargon from website pages, keep the required degree of complexity and position your brand to stand out in the market. Answer customer concerns (FAQs) and steer them to take the next steps in the sales pipeline. Website Copy Samples
Convey your unique perspectives and opinions succinctly with thought leadership pieces. Communicate your big WHY or HOW and stand out in a sea of noise. Thought leadership content ghostwritten for maximum impact can create a powerful personal brand for CXOs in technology companies and directly benefit the business. If you’ve landed a column in Forbes, let’s work to make the most out of that visibility. Contact me for thought leadership samples
I help B2B tech companies create a content strategy that centers on their ideal buyer group (decision-makers across the hierarchy with different pains and desires) and positions their product/service against the competition. I approach content topics from diverse perspectives to appeal to each buyer persona. I study internal documentation, interview your sales team, and arrive at content topics for your marketing. Contact me for content strategy samples
Stop missing the mark by creating “What is cybersecurity” kind of blog posts. Create blog posts that respect and meet your buyer group where they are. Don’t dumb it down or suit it up. Start with what they know, engage them with several perspectives and use empathy to lead them to conclusions that get them closer to conversion. Drive brand awareness, present rich perspectives and move leads from TOFU to MOFU with interview-led short and long-form blogging. Short-form blog post samples Long-form blog post samples